There are some things in life that will forever remain dear to our hearts. A little soft spot they will hold, a tear we will shed and a bad word we will not hear - about vinyl. Sigh.

Streetwear label Seventyseven are music-based and club-tinged through and through. This season they pay homage to the plastic bombastic with a neat collection of 'Vinyl Rules' t-shirts and hoodies.

There's some nice priceage going on too, with t-shirts at £20 and hoodies £45. We like. We like very much. Seventyseven.co.uk